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BUSINESS NEWS
March 10, 2012
Small Business
Survival Tips
Is your small business
struggling? You don’t have to go far to hear about the
effects of the recession, with layoffs, bankruptcies and
business closings in the headlines.
It’s not just small businesses
that are looking to survive- GM, Ford, CitiBank, Wells Fargo
and Chrysler have all been fighting for their lives. Others
like Starbucks, Office Depot and Sharper Image have closed
numerous retail locations while some, like Circuit City,
have shut their doors for good.
Are you ready to take action?
In what ways can you help your small business survive? The
bad news is that you are going to actually have to take
ACTION. The good news is that it doesn’t have to cost you
anything, and to start, you might want to try to make sure
your business is not invisible.
As a small company, you
probably don’t have a large advertising budget. In good
times, you don’t have to work to get enough business to
survive and you may not have to advertise. When the economy
slows, however, you have to work harder to make sure people
notice you. It’s easy for a small business to become
invisible and go unnoticed, and it might be time to try
things that you’ve never tried before. Doing the same thing
over and again while expecting different results is crazy.
Nobody likes change because change is difficult, but so is
riding the ship to the bottom.
You simply can’t wait for
customers to come to you- you have to go find them and show
them with what you offer. Staying focused on what you do
best is prudent and this means parlaying your strengths and
passions into alignment with your customer’s needs.
Be willing to try new ideas,
but don’t get distracted pursuing new things at the expense
of what you do best- stay centered and you’ll have a better
chance of surviving. The key to any successful business
rests on cash flow, but many small businesses fall into the
trap of excessive loans, too much overhead or costly
advertising. Owners must evaluate every dollar spent,
including advertising dollars.
Many small business owners find that they are not selling
a unique product or service, but are offering the same
service and products as others in the area.
So how can a small business
owner compete in a small market and survive? A business
owner needs to know the competition, and any approach you
take to compete should be bold, fresh and innovative. Be
willing to try something new if you are struggling for
business. If you typically are closed on Saturdays (or
Mondays or Thursday afternoons) perhaps trying a different
schedule will make a difference. But you must be consistent,
so make small changes and give any changes you make enough
time to work (or not).
Competing does not mean running
negative advertising. Rather than fling mud at competitors,
consider a positive word of mouth campaign. By staying
positive, customers will return and recommend your business.
Negativity defeats the purpose of marketing your own
business.
Stand out from the crowd in a positive fashion- social
networking, using Facebook, Twitter, YouTube and LinkedIn is
free and only takes a little time to set up and keep
updated. Photo galleries, editorial and educational
comments, industry tips and hints or other positive
information directs attention to you... and it works!
* * * * *
March 2, 2012
Early
Learning Coalition of Northwest Florida
Deciding who will care for your
young child while you are at work is one of the most
important decisions a parent can make. Today’s parents have
more options than ever and that freedom of choice can leave
some feeling overwhelmed. Fortunately there is a local
organization that can provide a service to help parents
navigate their child care options: The Early Learning
Coalition of Northwest Florida, Inc. The "Coalition" is a
local non-profit agency providing child care resource and
referral for families in a seven county area in the Florida
panhandle. The Coalition has local offices in Chipley,
Marianna and Blountstown to serve families. "What makes
these services so valuable," says Lynne Eldridge, Executive
Director of the Early Learning Coalition of Northwest
Florida, "is that we are able to provide a consultative
service for parents- at no charge- and ask them what they
are looking for in a caregiver. Based on what’s important to
the family we offer non-biased referrals to early care and
education providers that meet their criteria."
Child care referrals are not
the only service the Coalition offers. "We have experts that
are able to answer parenting and child development
questions, provide early care and education training and
professional development, and assist in connecting families
to resources in the community. I think of the Coalition as
the local experts for early childhood" Eldridge said, "and I
want to be sure the community knows we are here." For more
information about Early Learning Coalition of Northwest
Florida visit www.ELCNFL.org.
* * * * *
February 26, 2012
Local Business Offers Array Of
Services
A recent interview with local
business owner Debbie Goulding, Vice-President of The
Goulding Agency, Inc. revealed the depth of offerings from
this small business in historic downtown Chipley, Florida.
‘We keep saying that we are the best kept secret in
Northwest Florida’ says Goulding, ‘and after five years in
Chipley, many folks simply have no idea of the services we
offer until they need them’.
‘We represent many businesses
in Washington, Holmes, Jackson and Bay County, from small
Mom and Pop retail shops and restaurants to larger
corporations and financial institutions and this mix allows
us a lot of artistic and creative freedom, and we get to
have a lot of fun,’ says Goulding.
‘For agency clients we produce
radio and TV commercials, long-format video, web sites,
photographic and video content, online and print creative as
well as public relations’, Goulding continues. ‘We also
negotiate for, and place air time and print space, and we
can save a client enough money that our services can
actually become self-funded’.
Local TV show ‘Real Florida
TV’, produced for the past 4 years by the firm, aired on
Comcast Cable and available for viewing online at
www.RealFloridaTV.com, recently filmed its 110th segment.
‘We are proud that the show is now attracting people who
want to tell the story of their business, as well as
sponsors’, says Goulding. ‘Recent show segments have
included politicians, including U.S. Representative Steve
Southerland and Florida Representative Jimmy Patronis, as
well as Commissioner of Agriculture Adam Putnam and
gubernatorial hopeful Alex Sink. Organizers of special
events, non-profit organizations, business owners and
community figures of note also find the show helpful in
disseminating their story’.
‘Long-format video is just one
of the passions of my husband (company founder Paul
Goulding) and his work, including several TV shows,
long-format instructional and presentation programming,
travelogues and even a commemorative video presentation for
former first lady Rosalyn Carter, have been featured on
network television, including VH1, TLC, HGTV, CNN, Lifetime,
The History Channel, FOX Sports, The Weather Channel,
Headline News, ABC, NBC and FOX, along with The Outdoor
Channel and ESPN. ‘We are excited about a brand new twist to
‘Real Florida TV’ says Goulding. ‘We are currently shooting
segments in some of the restaurants in this several-county
area and producing standalone TV shows, highlighting the
signature dishes of these establishments and having some fun
in the meantime. Upcoming show segments feature shows from
PHO Noodle and Kaboodle in Bonifay, KC’s and Javier’s in
Chipley and even a segment featuring the culinary arts
program at Washington Holmes Technical Center. All the
owners and chefs have been gracious thus far and we are
having fun and educating the public at the same time’.
Discussing the wide array of
services offered, Goulding goes on. ‘We design and produce
literally anything that has to do with marketing or
advertising- printed products from business cards to
billboards, video offerings from TV commercials to
full-length feature TV shows and presentations, web sites
and online streaming content- the list goes on’. One
valuable service is public relations and spokespersons,
Goulding explains. ‘The value of having a homogenous and
sensible PR package is huge. The ability to paint an image
of your business in concise strokes is important, especially
when the average consumer is bombarded with literally
millions of advertising impressions each day. We tell our
clients that it’s easier and cheaper to get their name IN
the news than to get it OUT of the news’.
‘Although we represent many
large businesses, our passion lies in helping small
businesses find their place in the market’ says Goulding.
‘That is basically the reason that my husband and I founded
the company. For many years we worked in mainstream network
and broadcast media- TV, radio, print and online- and we
were advocates for the corporate entity, not the client.
Acting as an advertising agency for the client allows us to
do what is best for the client- not the media company. Our
self-imposed rule is that we only represent a single
business in any specific industry in a geographical area-
and this allows us to use all our creativity for that single
client.’
‘Real Florida Magazine’ is the
embodiment of that passion for small business and the effort
to attract small businesses to this region. Although printed
newspapers arguably are becoming less effective in
disseminating timely news and information, they, like
outdoor billboards can still be effective as directionals,
pointing toward special events and sales, for instance. For
every day advertising, however, online resources have
quickly usurped that position of prominence.
‘We are not a news gatherer’, says Goulding, ‘but through
the use of photos and local
newsworthy information, the magazine has carved out a niche
market, affording a well-read, cost-effective advertising
medium to businesses who might otherwise have a problem
targeting their realistic target audience.
We enjoy a great working
partnership with regional media companies such as WMBB-TV
News13 (ABC) and Clear Channel Radio (WPAP, Sunny 98 and
WFLA Talk Radio) but it is sometimes hard to
cost-effectively target the realistic customers of a client
with little budget’, points out Goulding, ‘and that’s where
truly local media such as ‘Real Florida Magazine’ and ‘Real
Florida TV’ take up the slack, affording an effective,
affordable, local and attractive alternative’.
‘People think that we must be expensive because of the
word ‘agency’’ says Goulding, ‘but those who work with us
soon find that we are truly cost-effective and we can
quickly become self-funding’. For more information about how
The Goulding Agency can work with your business, call Debbie
Goulding at 850-258-2546 or email Debbie directly at Debbie@TheGouldingAgency.com.
* * * * *
February 25, 2012
AMI Kids Contribute,
Collaborate and Continue to Succeed
In 1969, Fort Lauderdale Judge
Frank Orlando was frustrated at seeing the same young men
come before him time and again, his only option to send them
to ‘reform school’ where the kids would stay for a time then
end up right back in his court. Orlando saw an opportunity
to send some of these repeat offenders to work with Bob
Rosof, the director of a non-profit organization in Boca
Raton, Florida that conducted research with the Marine
Science Department of Florida Atlantic University. Here the
boys were given the opportunity to work and be rewarded for
their efforts and appropriate behavior. Rosof and his staff
acted as role models and built relationships to help the
boys see a different future.
The original non-profit
transitioned into AMIkids Florida Ocean Science Institute in
Boca Raton, FL, beginning a revolution in juvenile justice
programming. AMIkids offers an alternative for youths who
may be caught in the downward spiral of incarceration by
getting a second chance, a new direction and a guiding hand.
As a result, AMIkids has helped more than 105,000 kids
transform their lives through community projects and
involvement. One such project recently featured students,
faculty and board members of AMIkids Panama City Marine
Institute and AMIkids West Florida assisting the
Apalachicola Riverkeepers with installation of shallow
seagrass caution signs. On January 25, 2012, the completion
of the installation marked the end of a five-year project by
the Apalachicola Riverkeepers in collaboration with U.S.
Fish & Wildlife Service, Apalachicola National Estuarine
Research Reserve, Northwest Florida Water Management
District, Florida Fish & Wildlife Conservation Commission,
Florida Marine Research Institute and SeaWorld & Busch
Gardens Conservation Fund.
The ten markers delineated the location of these
flowering coastal area underwater plants upon which 70
percent of Florida’s recreational fish depend, installed
from Carrabelle to the east end of Lanark Reef to protect
the seagrass beds from potentially damaging boat traffic.
Instrumental in the installation process were Pete Harrison,
outdoor instructor for AMIkids West Florida, Wayland Fulford
(Capital City Bank), President of the Board, AMIkids West
Florida, Rusty Russell, Executive Director of AMIkids Panama
City Marine Institute and three kids from each program.
* * * * *
February 23, 2012
Spotlight on Wayne Saunders
‘Real Florida Magazine’
features the ‘Outstanding Achievement Award’ in each issue,
and the challenge lies not in difficulty in finding persons
of note, but rather making the decision of whom to feature
among all those who have contributed to this community. With
our spotlight on Washington Holmes Technical Center it made
sense to feature Wayne Saunders as recipient of this issue’s
award. Wayne Saunders is most accredited for his work with
Washington-Holmes Technical Center- more accurately, his
help in founding the school. Saunders saw the need for the
facility and in his words, ‘It was needed so desperately. As
a high school principal I gave diplomas to so many students
that were not ready for anything. They had no training and
no skills and were not going to college. They were kids
whose plans were not clear after graduation. I thought (WHTC)
would make the system complete.’
And Saunders was correct. By adding WHTC to the
educational offerings of the area, students were able to
acquire a well-rounded education without going to college,
allowing a skill or trade that would actually be able to
support them. Wayne’s experience as principal of a high
school gave him the preparation he needed to be director of
the new WHTC, where he stayed for twenty-three years. In
2009, Saunders returned briefly as interim director of the
school but he has not left the education system completely,
now serving in Washington County as District 2
representative on the School Board. Lending his experience
and knowledge of education, Saunders continues as an
enthusiastic supporter of the education system in Washington
County, serving the community in many ways. In 2009 the
Washington Holmes Technical Center honored Saunders by
naming part of the facility after him, the recommendation
for which was made by the (then acting) Director Tommy Smith
in December of 2008. Wayne is married to Carolyn, retired
Washington County School educator, and has three children
and five grandchildren. Wayne and Carolyn, along with
daughter Candace, started ‘Hearts of Promise’ in 2003, a
non-profit organization designed to bring awareness and
support for pediatric heart health issues. Shortly after
birth, Saunders’ grand-daughter Holly was airlifted to
Children’s Hospital Boston for the first of multiple
open-heart surgeries to correct congenital defects. Upon
returning home following their daughter’s second open-heart
surgery at Children’s Hospital Boston, Holly’s family
recognized the critical importance of raising funds to
support cardiac research for all children, and especially
Holly, now a vibrant 9 year old child. This effort helps to
support Children’s Hospital Boston cardiovascular surgeon
and Harvard professor John Mayer Jr, M.D., who has treated
Holly since birth.
More information about
Saunders’ effort to help Holly and other children, and how
you can contribute or get involved, can be found at
www.HeartsOfPromise.org.
* * * * *
February 21, 2012
Washington Holmes Technical
Center Offers Value
Washington-Holmes Technical
Center in Chipley, Florida is committed to providing an
education of superior quality, with the objective of
providing occupational and career training while fostering
intellectual, creative, social and physical development.
Within a collegial campus environment, in small classes, and
through extracurricular activities, students are encouraged
to participate in an educational community that promotes
ethical leadership, self-reliance and critical thinking.
Believing in the inherent strengths of diverse backgrounds,
WHTC celebrates cultural differences, individual interests
and personal talents of the student body.
Washington-Holmes Technical
Center is often overlooked by high school students looking
toward graduation. In the United States, for every 100
students who enter the 9th grade, only 65 will finish High
School and, only 15 will graduate from college. What do the
35% (high school) and 85% (college) that do not graduate do
to make a living? That is the role that Washington-Holmes
Technical Center strives to fill, with a mission to provide
students with instruction in academic and technical training
at competency levels required for employment and/or
advancement in existing or potential occupational fields.
Besides some of the technical
specialties associated with a technical school training,
such as electrician and welding, the Technical Center also
trains students for careers or jobs in medical fields.
Students can study to be licensed as pharmacy technicians or
medical billing clerks, both growth industries. The
Commercial Foods and Culinary Arts program is of interest,
turning out qualified chefs and food handlers each semester,
led by instructor Pat Patillo. Currently there are around
725 students enrolled in WHTC and of that total, around 175
are dual-enrolled in the Technical Center and in a high
school. There are also around 40 Chipley and Vernon high
school students currently enrolled at the Technical Center.
For more information please visit www.WHTC.us.
* * * * *
January 15, 2012
Real Florida Magazine Celebrates Northwest Florida
'Real Florida Magazine'
is now available, free of charge, in many retail stores,
professional offices and restaurants in Panama City, Chipley,
Bonifay, Marianna, Dothan and Panama City Beach.
Highlighting the people, business and events in what is
arguably called ‘The Real Florida’ of Washington, Holmes,
Jackson and Bay County, all located in the heart of the
Florida Panhandle, the periodical delivers editorial and
photographic content focused on local culture and quality of
life.
Published
by The Goulding Agency, Inc. in Chipley, Florida, past
issues have focused on stories as varied as The Wausau Possum
Festival (declared by Women’s Day Magazine as one of
the ‘most unique festivals in America’), The
Woman's Club of Chipley's 90th Anniversary, and the inaugural
country music celebration of 'Florida Fest' in Cottondale,
Florida. Regular features include a restaurant guide, a
spotlight on small businesses, a special events calendar and
the highlighting of persons culpable of what the magazine
calls ‘outstanding achievement’.
Debbie
Goulding, vice president of The Goulding Agency, Inc. and
sales manager for the periodical, points out that the magazine
is an offshoot of the TV show ‘Real Florida TV’, also produced
by the agency, and currently aired on Comcast Cable TV and
online at
www.RealFloridaTV.com.
‘Many times
we have seen TV shows spawned from publications’, says
Goulding ‘but the natural progression of this magazine
happened in the opposite direction. The TV show has focused
on businesses, events and personalities in Northwest Florida
for several years and although we had discussed producing an
equivalent printed piece for some time, we really didn’t get
serious about it until a year ago. The magazine has turned
out to be a perfect complement to the TV show and it has been
well received’.
‘One motivating
factor behind the creation of this publication is response to
the fact that there is no evidence of a local effort to
promote small businesses. There are lots of dollars spent in
recruiting big business and industry to the area, as well
there should, but in the process there is no recruitment of
the smaller building blocks which help to make up the
community- small businesses’, says Goulding.
‘Until 2007,
small businesses employed 50% of the workforce and in every
past recession it has been small businesses that have
kick-started job creation. We don’t see evidence of that
happening right now, and federal policy seems to be doing
everything it can to keep entrepreneurs from playing this
vital role of job creation. We suggest that local government,
Chambers of Commerce and economic development agencies do not
make the same mistake’.
‘Being a small
business owner is not for everyone but we applaud those who
make the choice, as they provide alternate choices for
consumers and afford economic growth. The magazine and TV
show will continue to focus on small businesses, highlighting
the unique variety of “Mom and Pop” businesses which are vital
to our economy’.
‘Our
business plan includes the development of several new
television shows in 2012, including a cooking show featuring
local restaurants and highlighting their signature dishes,
a show highlighting law enforcement and a real estate show. We plan to
meld content from these new shows into the printed format of
the magazine, giving the magazine extra features, which we
expect will be well received’, continues Goulding.
‘We have
distributed an electronic newsletter for the last several
years, titled “The Goulding Report” which is available free of
charge by subscription, and our mailing list currently stands
at just over 3,000 recipients. Although we are not a news
gathering service, the newsletter furnishes “newsworthy”
content from the area, and we are consolidating this
newsletter and its proprietary web site,
www.TheGouldingReport.com with the online magazine into a
single online source for local editorial, photos and video
clip highlights of business, people and events’.
'Real Florida Magazine'
is distributed free of charge, and Debbie Goulding points out
that this is one of the elements that have made the periodical
successful. ‘The magazine focuses on what people want and
it’s free, so advertisers know that the piece will be quickly
distributed and more importantly, that the magazine has
‘legs’- it is retained and sometimes becomes a ‘coffee table
book’. We make special effort to distribute the magazine to
waiting rooms and other areas that ensure it will be seen and
read, but more importantly, taken home by the reader’.
In addition, the periodical can be viewed online
at
www.RealFloridaMagazine.info, so the advertising,
editorial content and photos are available virtually forever
to an unlimited audience. The web site also makes available a
large number of photo galleries from local festivals, parades,
concerts and other noteworthy events. ‘We enjoy a huge number
of web hits, especially following these events’, Goulding
says, ‘because people know we will be offering these photo
galleries. This is not a revenue-generating part of the
business, but we have found that there was a void and a need
for this, so we simply stepped up and provided the service.
The fact that these galleries and video clips are also
available on Facebook, YouTube and other social networks has
helped to disseminate the information and we continue to
grow’.
The February 2012 issue of ‘Real Florida Magazine’ will be
available at the end of January, and is
available online as well as
at KC's Restaurant, Baxley's Cleaners & Javier's Mexican Grill
in Chipley; All Star Sporting Goods in Marianna; The Bagel
Maker in Panama City and at Tyndall AFB as well as in Liza’s
Kitchen in Panama City Beach.
* * * * *
January 11, 2012
Networking More But Enjoying It Less..?
If you’re like most people
you’ve experienced some
frustration over the number of
people who can’t carry on a
conversation without manically
surfing their mobile device,
checking in and/or texting.
All too often this happens
during business meetings, while walking, during meals and when
driving. So what’s up with all this technology? Are our lives
easier, more fun and more productive because of these tools or
are we heading backwards socially, unable to give our full
attention to where we actually are?
From a business standpoint,
social networking is a dual-edged sword. On one hand Twitter
and Facebook are amazing tools to launch a brand, research
competitors and industry news, communicate & engage the masses
on a global scale and reach a local consumer base. But how
much is enough?
The pressure is on to keep up
with the newest apps and the hottest technology. So the
question is- in how many channels can you realistically be?
There are some success stories, by solopreneurs and megabrands
alike, where there is no question about the tangible Return On
Investment.
From feedback from business
owners, PR people, other social marketing professionals etc.,
the mediocre results or downright failures far outweigh the
success stories, simply because most people don’t have the
time to figure out what works best for
them, factoring in their unique
circumstances and specific objectives. The tide may be
turning, and some opine that the advantages lie in the quality
of social connections, not the quantity.
Though it may seem a
contradiction to what we normally advise our clients, there is
still A LOT of value to face-to-face meetings. Find a balance
between your real time and virtual doings. DON’T multi-task so
much, and go offline at least part of your day. Now you’ll
have to excuse me- I have to check my email.
* * * * *
January 10, 2012
History of Valentine's Day
 There are varying opinions as
to the origin of Valentine’s Day. Some experts state that it
originated from St. Valentine, a Roman who was martyred for
refusing to give up Christianity. He died on February 14,
269 A.D., the same day that had been devoted to love
lotteries. Legend also says that St. Valentine left a
farewell note for the jailer’s daughter, who had become his
friend, and signed it "From Your Valentine".
Over time, February 14 has
become the date for exchanging love messages and a
celebration of St. Valentine, the patron saint of lovers.
The date is marked by sending poems and simple gifts, such
as flowers, to loved ones and secret loves. By far,
Valentine’s Day Flowers are the most popular gift today.
In the United States, Miss
Esther Howland is given credit for sending the first
valentine cards. Commercial valentines were introduced in
the 1800’s and now the date is very commercialized. The town
of Loveland, Colorado, does a large post office business
around February 14. The spirit of good continues as
valentines are sent out with sentimental verses and children
exchange valentine cards at school.
Valentine Traditions
In Wales wooden love spoons
were carved and given as gifts on February 14th. Hearts,
keys and keyholes were favorite decorations on the spoons.
The decoration meant, "You unlock my heart!"
In the Middle Ages, young men
and women drew names from a bowl to see who their valentines
would be. They would wear these names on their sleeves for
one week. To wear your heart on your sleeve now means that
it is easy for other people to know how you are feeling. In
some countries, a young woman may receive a gift of clothing
from a young man. If she keeps the gift, it means she will
marry him.
Some people used to believe
that if a woman saw a robin flying overhead on Valentine’s
Day, it meant she would marry a sailor. If she saw a
sparrow, she would marry a poor man and be very happy. If
she saw a goldfinch, she would marry a millionaire. One of
the most popular customs of Valentine’s Day observed
worldwide is to go on a date with a sweetheart. Those
without a date start looking for one several days before the
festival. The custom originated from the popular English
belief that birds chose their partners on February 14. For
this reason, Valentine’s Day was called "the Birds’ Wedding
Day" in parts of England.
In recent times the event is seen in a much larger
perspective, with people taking the opportunity to wish
‘Happy Valentine’s Day’ to anyone they love- father, mother,
teachers, siblings, friends, co-workers or just anyone
special to them. The idea behind this tradition is to
celebrate love, get love and give love to everyone around
us. Happy Valentine’s Day!
* * * * *
January 9, 2012
Think local - Buy local - Be
local !!
It is sometimes more than a
little disconcerting to a small, local business that many
people do not ‘shop local’. Many times even governmental
agencies, who supposedly serve residents and business owners
through tax money, sometimes outsource goods and services to
businesses outside the state and even outside the country.
We as a small business do not expect to get everyone’s
business, and we do not expect to be the low bidder on all
projects, but we do appreciate the ability to bid on local
projects.
Many folks simply do not
realize that they can often times get superior products,
superior service and added values (listed below) from doing
business locally. Prescriptions, clothing, groceries, tools
and automotive supplies are sometimes not only less
expensive, but also of higher quality and more easily
accessible, from the smaller ‘Mom and Pop’ shops versus the
‘big box’ stores. There is nothing wrong with shopping at
these larger outlet stores but we need to be reminded that
we often complain that our downtown areas are ‘drying up’
but many times the reason is that WE do NOT shop there.
Here are some things to
consider:
Buy Local- Support
yourself: Studies have shown that when you buy from an
independent, locally owned business rather than a nationally
owned franchise, significantly more of your money is used to
make purchases from other local businesses, service
providers and farms- strengthening the economic base of your
own community.
Support community groups-
Non-profit organizations receive an average 250% more
support from smaller business owners than they do from large
businesses.
Keep our community unique:
Where we shop, where we eat and have fun- all of it
makes our community home. Our one-of-a-kind businesses are
an integral part of the distinctive character of this place.
Our tourism businesses also benefit. "When people go on
vacation they generally seek out destinations that offer
them the sense of being someplace, not just anyplace."-
Richard Moe, President, National Historic Preservation
Trust.
Reduce environmental impact:
Locally owned businesses can make more local purchases
requiring less transportation and generally set up shop in
town or city centers as opposed to developing on the fringe.
This generally means contributing less to sprawl,
congestion, habitat loss and pollution.
Create more good jobs-
Small local businesses are the largest employer nationally
and in our community, provide the most jobs to residents.
Get better service-
Local businesses often hire people with a better
understanding of the products they are selling and take more
time to get to know customers.
Invest in community-
Local businesses are owned by people who live in this
community, are less likely to leave, and are more invested
in the community’s future.
Put your taxes to good use-
Local businesses in town centers require comparatively
little infrastructure investment and make more efficient use
of public services as compared to nationally owned stores
entering the community.
Buy what you want, not what
someone wants you to buy- A marketplace of tens of
thousands of small businesses is the best way to ensure
innovation and low prices over the long-term. A multitude of
small businesses, each selecting products based not on a
national sales plan but on their own interests and the needs
of their local customers, guarantees a much broader range of
product choices.
Encourage local prosperity-
A growing body of economic research shows that in an
increasingly homogenized world, entrepreneurs and skilled
workers are more likely to invest and settle in communities
that preserve their one-of-a-kind businesses and distinctive
character.
Think local - Buy local - Be local !!
* * * * *
January 8, 2012
Pat Williams Profile- Over
40 Years in Education
Pat Williams was the fifth
child in a farming family during the Great Depression. ‘I
was born on December 31 and people joked that I got here
just in time to help on income tax,’ says Williams. ‘I would
tell them that there were 8 people sitting around our dining
table and my Daddy knew very little about income… much less
taxes’.
Pat graduated from Graceville
High School, and went on to Chipola Junior College and Bob
Jones University in South Carolina. He entered the Air
Force, where he attended Syracuse University in New York for
training in Russian language skills for use during the Cold
War during the late 1960’s. ‘I was at Syracuse when the
Russians launched Sputnik’, says Pat, ‘but the information
which came as a result of my work would probably be
considered insignificant compared to today’s intelligence
gathering’.
Williams attended Northwestern
University and later Indiana University for post-graduate
work in the Russian language skills. He was stationed in
Alaska, then a U.S. territory, on the Bering Strait. ‘I
applied for consecutive overseas duty, hoping to go to
Germany. When my orders came in assigning me instead to
Tyndall Air Force Base, I came home, spending my last 2
years of military duty at Tyndall.’
Leaving the Air Force in 1961,
Williams took a job teaching at Vernon High School where he
taught English and History, and later Russian. ‘I wasn’t
originally certified to teach the Russian language but there
was a need, as part of our school accreditation, to offer a
foreign language, so I became a Russian teacher’.
Pat subsequently received his
Master’s degree from Troy University and went on to teach at
Chipley High School, subsequently acting as Assistant
Principal under Kelly Brock at Kate Smith Elementary School.
Returning to Vernon as
Principal of Vernon Elementary School, Williams returned
again to Kate Smith as Principal when Brock was elected
Superintendent of Schools. In 1974 Williams became Principal
of Chipley High School, where he stayed for 12 years. He
then took on the role of Assistant Superintendent for the
next 7 years, from 1986 through 1993. Williams then finished
his career at Chipley High School with 4 years as Principal.
Although officially retired, Williams returned on several
occasions to assist.
‘I’ve had a great experience in the Washington County
school system’ states Williams. ‘I get a chance on a daily
basis to interact with some of my former students, several
of whom are on the School Board and a couple of whom are
County Commissioners. The current Superintendent of Schools
is a former student of mine, as well as the Director of
Washington Holmes Technical College.’
Williams goes on to say, ‘For
over 40 years I had a chance to work with some good people
and some good students, and it was my pleasure to do so.
It’s rewarding to see some of these former students as
adults and business owners’.
* * * * *
January 6, 2012
Washington County
Sheriff’s Office Public Service Officer Program
The Washington County Sheriff’s
Office is hoping to draw on more community-minded men and
women who have an interest in becoming active members of the
agency’s newest initiative; the public service officer (PSO)
program.
The program, scheduled to begin
early 2012, will recruit volunteers to assist sworn deputies
by conducting well-being checks and handling minor citizen
complaints, such as vandalism, bicycle thefts and found
property. These PSOs also helped deputies with traffic
control and community events. According to Sheriff Bobby
Haddock, the agency’s extensive budget cuts have caused WCSO
to explore alternative options of improving service to the
community, while cutting the cost to do so. Public Service
Officers will play a crucial role in doing just that,
freeing up officers to handle the day-to-day operations of
the Sheriff’s Office. PSOs will be assigned, primarily
during daylight hours, both to the east and west sides of
the county, seven days a week.
The PSOs will answer directly
to the patrol supervisor as well as the shift supervisor on
duty. It should be noted that these are not sworn law
enforcement positions. PSOs are strictly volunteers and do
not have arrest powers. All new PSO recruits first spend
several ride-along hours with certified deputies, during day
and nighttime shifts, to learn firsthand about the agency’s
daily operations. If their interest remains, recruits move
on to mandatory classroom training that includes radio
communications, report writing, defensive driving, selective
traffic enforcement and more. Applicants will have to
understand and adhere to the intent, responsibilities and
expectations of the Public Service Officer program and its
Standards of Performance. Be able to serve an eight-hour
shift, able to drive eight hours, able to lift 25 pounds, be
familiar with computers and be able to memorize and
communicate using radio dispatch codes.
After mastering these disciplines, recruits are assigned
to PSO field training officers for additional training and
instruction. Interested applicants must submit an
application and pass a criminal background check. To be
considered, candidates meet with a selection committee
comprised of Sheriff’s Office leadership. Anyone with an
interest in becoming a volunteer PSO is asked to call the
program’s director, Randy Brown, at 850-638-6111 or online
at www.wcso.us.
* * * * *
January 5, 2012 
Kiwanis International- Serving The Children of the World
Kiwanis International is an
international, co-educational service club founded in 1915,
and headquartered in Indianapolis, Indiana. Current
membership is 240,000 members in 7,700 clubs in 80 nations,
with an average age of members of 57. Membership is 74% men
and 26% women and the name "Kiwanis" was coined from an Otchipew American Indian expression, "Nunc Kee-wanis",
variously translated as "we trade," "we share our talents,
we make a noise," or "we meet." The organization’s founders
translated it as "We build," which became the original motto
of Kiwanis. The current motto is "Serving the Children of
the World". Members of the club are called Kiwanians.
Kiwanis International is headed
by a Board of Trustees, an International President and other
officers, elected at an annual convention. There are fifty
three administrative districts, each headed by a Governor,
and the districts are further divided into service areas
called divisions, comprising 12 to 20 clubs and headed by a
Lieutenant Governor. Every club has a president and board of
directors.
The organization originated in
August 1914 in Detroit, Michigan from a conversation between
Allen S. Browne and Joseph G. Prance. Browne’s idea was to
solicit business and professional men asking them if they
would be interested in organizing a fraternal organization
with a health benefit feature. Brown was compensated five
dollars per new member that joined for his operating budget.
Browne and Prance set out and recruited enough members to
apply to the state for a not for profit status. The state
approved the application on January 21, 1915 and The Supreme
Lodge Benevolent Order Brothers was formed. The name was
changed to Kiwanis a year later. The Kiwanis Club of Detroit
is the original local club in Kiwanis. By 1927 the
organization had more than 100,000 members and Kiwanis has
spread to all inhabited continents of the globe.
The original purpose of Kiwanis
was to exchange business between members and to serve the
poor. The debate as to whether to focus on networking or
service was resolved in 1919, when Kiwanis adopted a
service-focused mission. Each year, clubs sponsor nearly
150,000 service projects and raise over $107 million. As a
global project in coordination with UNICEF, members and
clubs contributed more than $80 million toward the global
elimination of iodine deficiency disorders (IDD), the
leading preventable cause of mental retardation. Beginning
in 2010 Kiwanis International joined with the World Health
Organization to launch a new worldwide health initiative,
Project EliMiNaTe, dedicated to wiping out maternal and
neonatal tetanus (MNT), which kills more than 100,000 babies
worldwide each year. Until 1988 the organization accepted
only men as members. By action of the International
Convention in 1987, the rules were changed to admit women as
well. Currently women constitute about 26% of total members.
Kiwanis tries to serve children
and youth using two approaches. One attempts to improve the
quality of life directly through activities promoting
health, education, etc. The other tries to encourage
leadership and service among youth. In pursuit of the latter
goal, Kiwanis sponsors about 7,000 youth service clubs with
nearly 320,000 youth members. As a global project in
coordination with UNICEF, members and clubs contributed more
than $80 million toward the global elimination of iodine
deficiency disorders (IDD), the leading preventable cause of
mental retardation. Beginning in 2010 Kiwanis International
once again joined with UNICEF to launch a new worldwide
health initiative, dedicated to wiping out maternal and
neonatal tetanus (MNT), which kills more than 60,000 babies
and a significant number of women each year.
Kiwanis provides leadership and service opportunities for
youth through its Service Leadership Programs. Key Club,
Circle K, Builders Clubs and K-Kids are part of Kiwanis
Service Leadership Programs. They are sponsored by a local
Kiwanis Club and receive funding and professional guidance
from Kiwanis. Key Club is the oldest and largest service
program for high school students in the world. As of 2010,
Key Club has 250,000 members in 5,000 clubs in 30 nations,
primarily in the United States and Canada.
* * * * *
December 26,
2011
December 2011 Issue of 'Real Florida
Magazine' now available
The December 2011 issue of
'Real Florida
Magazine' is now available, free of charge, at many retail
stores, professional offices and restaurants in Chipley,
Bonifay, Marianna, Dothan and Panama City.
The December issue features
the Vernon Historical Society, Christmas activities around
Northwest Florida, a spotlight on area businesses and 'A
Taste of Washington County' restaurant guide.
Produced by The Goulding
Agency, Inc. and available online, the magazine is published
6 times yearly and features the 'Real Florida' of Northwest
Florida.
The October issue of 'Real
Florida Magazine' highlighted the Woman's Club of Chipley's
90th Anniversary, the inaugural 'Florida Fest' in
Cottondale, Florida as well as highlights of regional
businesses. See more online at
www.RealFloridaMagazine.info.
* * * * *
December 21,
2011
Cotton is King as Northwest
Florida Enjoys A Good Crop
The agricultural community in
Northwest Florida enjoyed a successful year in 2011, with good yields in
cotton and peanuts.
Washington County Extension Agent Andy Andreasen recently noted at the
annual Farm City Banquet that while you hear of record prices going to
ag producers, the farmers aren't necessarily getting all those large
profits and farm production costs are also increasing. "A big
price doesn't always mean a big profit," said Andreasen.
More
information, pictures and video at
www.RealFloridaMagazine.info.
* * * * *
December 21,
2011
Main Street Broadband,
High Speed Internet
Service, available in
Chipley
Tired of wrestling with
slow DSL speeds? Tired
of
exorbitantly high
phone and DSL rates?
Check our Main Street
Broadband, now available
in Chipley (within 5
miles of Downtown
Chipley) through
Professional Satellite
right here in Washington
County.
We were paying over $300
a month for one business
telephone line and one
DSL line. Worse yet, our
DSL speeds dropped from
6megs down and 3 megs up
to 1.5 megs down and .5
meg up.
Our firm uploads and
downloads a LOT of
commercial content-
audio, video, TV spots,
long format video, etc.
and we simply could not
operate efficiently.
We now get consistent
6+megs down and 3+megs
up with Main Street
Broadband, for just over
$50 a month. We went to
an online fax service
and did away with the
phone line, so we saved
a total of over $250 a
month.
It's not for everybody
but if you are in our
position, and AT&T is
proving that they really
don't want your
business, check it out
and $ave BIG. Call
Travis Hall at
Professional Satellite
at 850-535-4850.
* * * * *
November 18, 2011
Farm City Day Celebrates
Agricultural Industry
The 49th Annual Farm City
banquet was held at the Washington County Agricultural Center
in Chipley, Florida, on Thursday, November 17, 2011.
Grace
Lovett, a graduate of Chipley High School, was the guest
speaker, representing Florida Agriculture Commissioner Adam
Putnam and highlighting his agenda to sustain water quality
and the overall amount of potable water available in the
state. Helen Rigdon, representing Congressman Jeff Miller,
praised the ag industry of the area. Kay White received the
Cattleman of the Year award, presented by George Fisher of the
Washington County
Cattlemen’s Association.
Dennis Gainer received the
Outstanding Conservationist award presented by John Gilbert on
behalf of the Orange Hill Soil and Water Conservation
District.
 The
Gainers opened their farm to the public for a U-pick operation
in 2008 and no pesticides are used, to insure food safety.
The George Clayton Owens Family received
the Outstanding Tree Farmer award presented by Washington
County Forester Daniel Young. George has been active in
agriculture from
his youth, and his achievements
were honored.
The family of Art Aukema was presented a
Distinguished Service to Agriculture award and Dr. Bruce
Christmas received a Distinguished Service to Agriculture
award. The 2011 Washington County Outstanding Farm Family of
the Year recipient was the Jerry and Lynell Morris family,
presented by Bruce Christmas. Morris is consistently one of
the top corn producers in Washington County. Photos courtesy
of Debbie Goulding of The Goulding Agency, Inc.
* * * * *
Tri-County Airport in
Bonifay, Florida Looks Toward the Future
The Tri-County Airport in
Bonifay, Florida, serving Washington, Holmes and Jackson
County, is undergoing some rehab and expansion, including
restriping of the main runways. Local engineering firm Grimail
Crawford in Chipley, Florida is working with the Tri-County
Airport Authority to plan for future growth, including a
runway extension and a new industrial park.
Tri-County Airport enjoys
spacious, clean facilities including the terminal building
and private plane berths and hangers.
Future growth will require expansion of the airport in the
future. Photos courtesy of The Goulding Agency, Inc. For more information, along with
photo galleries and video clips, visit
www.RealFloridaMagazine.info.
* * * *
*
October 29, 2011
Washington Holmes Tech Center
Offers Career Choices
The Washington-Homes County
Technical Center in Chipley, Florida is often overlooked by
students looking toward graduation from high school, and
recently Martha Compton, the Director of the Technical
Center addressed a group of local business people about the
schools offerings.
The topic of her address revolved
around the fast paced changes we see in the world,
especially involving communication. Interestingly,
very soon there will be more people in China who speak
English than there are in the United States. Also of
note, and somewhat alarming, is the fact that there are
currently more Honor Students in India than there are total
students in the United States. Our youth must be
prepared for a very different world than the one we live in
now.
Ms. Compton mentioned that in the
United States, for every 100 students who enter the 9th
grade, only 65 will finish High School. And, only 15 will
graduate from college. The question we should be asking is
what do the 35% (high school) and 85% (college) that do not
graduate do to make a living. That is the role that the
Technical Center and others like it are striving to fulfill.
The mission of the Washington-Holmes Technical Center is to
provide students with instruction in academic and technical
training at competency levels required for employment and/or
advancement in existing or potential occupational fields.
Besides some of the technical
specialties that one might usually associate with the
technical school training, such as electrician and welding,
Ms. Compton pointed out that the Technical Center is also
now training students for careers or jobs in medical fields
which appear to be a job growth area for the future. For
instance, students can become licensed pharmacy technicians
or medical billing clerks. Currently there are 723 students
enrolled in the WHTC. Of that total, 176 are dual enrolled
in the Technical Center and in a high school.
There are 40 Chipley and Vernon
high school students currently enrolled at the Technical
Center. The last point made by Ms. Compton was that
students, parents, teachers, and guidance counselors should
give a great deal more thought into what skills and
knowledge today’s youth will need to succeed in the future.
Most of today’s students will work in multiple jobs over
their lifetime as technology and industry change the
required skill sets needed for meaningful employment. For
more information visit
www.WHTC.us.
* * * * *
October 25, 2011
Atlanta Federal Reserve Bank
Releases Report
The economy is a topic frequently
discussed these days, and a local resident has made a career
of keeping up with the changing economy. Jim Town,
involved in many committees, focus groups and a business
owner himself, recently attended a meeting highlighting a
report from the Atlanta Federal Reserve Bank, made public in
late September 2011.
Town reported that while there are
some encouraging trends such as the decline in initial
unemployment claims and increased production and shipping of
products in the primary manufacturing industries, across the
board economic recovery has not yet started occurring
throughout the Southeast region.
Unemployment remains a major
factor delaying economic recovery, with a recent report by
the Atlanta Federal Reserve District Bank showing projected
unemployment at about 8.7% at 12/31/2012, or some 14 months
from now. Long-term unemployment is a continuing
concern as in August 2011 almost 43% of those unemployed in
the Southeast have been unemployed more than 27 weeks. The
previous highest long-term unemployment high had been in
1984 at 26% of the unemployed past 27 weeks. Businesses are
reporting that they are hiring short-term temporary workers
for specific projects rather than adding fulltime employees.
Production per employee (productivity index) still continues
to improve as businesses maintain sales with fewer
employees, which has been possible in some cases due to
improved technology applications and more intensive
management attention. A disturbing trend confirmed by recent
surveys by the Federal Reserve is that businesses are
actively recruiting currently employed workers with certain
skills, rather than recruiting the already unemployed.
Employers are also reporting that lower wage positions are
not being filled because applicants are unable to pass basic
aptitude, criminal, credit, and drug tests.
A recent study by the Atlanta
Federal Reserve bank indicates that the gap in unemployment
has widened between people with less than a high school
education and those who graduated high school or obtained
further degrees. As an example, in June 1992, the rate of
unemployment by college graduates was 3.5% while in June
2010, it was 4.5%. Among those with less than a high school
diploma, the 1992 survey showed 11.5% unemployed, but in
June of 2010, that had increased to 14.5%. There is a direct
relationship between education level achieved and the
possibility of unemployment with those with more education
showing a significantly lower unemployment rate through
economic cycles in the last 20 years. Of the states in the
Atlanta Federal Reserve Region, Florida has the highest
unemployment rate at 10.7% while the U.S. Average is 9.1%.
Due to the energy industries, Louisiana has the lowest
unemployment in the region at 7.3%. While the Florida trend
is down from a peak in December 2010 of 12% unemployed, the
rate at which unemployment is declining is very slow.
* * * * *
October 21, 2011
Washington
County
Republican Party Holds Annual Reagan Day Fundraiser
The Washington County Republican Party held its annual
Reagan Day Dinner on Thursday, October 20 at the Washington
County Ag Center and a large crowd of attendees enjoyed
dinner and entertainment, highlighted by an address by Steve
Southerland, US Representative for District 2 in Florida.
Washington County Republican Party members decided that this year’s
annual fundraiser (originally titled ‘Lincoln Day’ and
changed over time to ‘Reagan Day’) would get a new theme and
a new purpose. In an effort to enfranchise voters,
especially those with a conservative mindset, this event
celebrates the United States Constitution and encourages
people to get involved in the political process.
 This year’s theme was ‘Red, White & Blue’, with a slogan for the
event ‘One voice, One vote- Make a difference!’ and the
Republican party invited all conservative-minded persons to
join the event, which included entertainment with local
vocalists Amy Allen and James Vickery.
Copies of the US Constitution were distributed free of charge and
US Representative
Steve Southerland engaged the crowd with a passionate
profession of faith, family values, personal responsibility
and optimism for the future.
Southerland, who recently visited
Chipley and enjoyed a home-cooked luncheon while engaging in
conversation with several local residents and business
owners, took the time prior to the Reagan Day dinner
to appear on local TV show ‘Real Florida TV’ where he
expounded on his views on family, politics, business and the
future of Northwest Florida. This show may be viewed in its
entirety at
www.RealFloridaTV.com.
For more info about the event along with photos, visit www.WashingtonREC.info.
* * * * *
October 18, 2011
Crime. See it. Text it.
Technology is rapidly changing the
face of community interaction with law enforcement.
Law enforcement agencies across the country are finding
themselves at a crossroads; capitalize on the emerging
social and multi-media market to develop more efficient
crime fighting strategies or continue to rely on traditional
crime reporting.
The Washington County Sheriff’s
Office, in a continuing effort to utilize technology to
fight crime, is launching The Washington County Alert
Network, a new interactive way to keep the community
connected and informed through opt-in e-mail, text message
and web published public safety alerts. This new
initiative will also enable the public to report suspicious
activities easily through the tip411 anonymous text
messaging code.
Subscribers can sign up to receive
alerts from the Washington County Sheriff’s Office via
e-mail or as a text message to a cell phone. They can also
opt to receive neighborhood only or countywide alerts, as
well as surrounding city alerts that are on the
CitizenObserver alert system. The other component of this
new technology is the tip411 program, which will enable the
public to submit anonymous tips to WCSO via text messaging.
While this is not a replacement for dialing 911 in an
emergency, this technology will allow interested persons to
communicate potentially helpful information. The tipster
simply texts WCSO and their message/tip to Tip411 (847411).
When Washington County Sheriff’s Office receives the
message, they can respond to the tipster who will continue
to remain anonymous. WCSO has no way to access the identity
of the individual reporting the information. Citizens may
also submit anonymous web tips through the system. This
information will provide an invaluable resource to law
enforcement as citizen tips are essential to solving the
majority of cases. As an extension of this initiative, WCSO
is developing an interactive crime-map which will provide a
dual use. It will allow Washington County residents to have
access- with a click of a button – to the most recent
information about crimes in their neighborhoods and gives
officers the opportunity to instantly monitor recent crime
trends and patterns. Residents can sign up for The
Washington County Alert Network for free via a dedicated web
page link on the Washington County Sheriff’s Office website,
www.wcso.us. Through this website, Washington County
Sheriff’s Office will provide information to help maintain
and improve community safety.
* * * * *
October 14, 2011
Florida
Rural Broadband Alliance Discusses Deployment of
Cost-Effective Broadband Infrastructure
Rick Marcum from ‘Opportunity Florida’ recently appeared on
local TV show ‘Real Florida TV’ to discuss the Florida Rural
Broadband Alliance, a 501c3 organization working to deploy
cost-effective broadband infrastructure and capacity to
areas in Florida that are currently without service or
underserved.
To view the interview with Rick Marcum visit
www.RealFloridaTV.com.
The Florida Rural Broadband Alliance, LLC (FRBA) held a symposium on
Thursday, October 13, 2011 at the Arts Center at Chipola
College in Marianna, Florida. Moderated by Representative
Marti Coley, the event drew attendees from around the state
and questions about schedule of delivery, rates and regional
impact were answered by a panel of FRBA members.
FRBA is a regional collaboration of local governments, community
activists and economic development agencies from rural and
economically disadvantaged communities located throughout 15
counties within Florida's Northwest Rural Area of Critical
Economic Concern (NWRACEC) and the South Central Rural Area
of Critical Economic Concern (SCRACEC).
The FRBA project will build a new Middle Mile broadband
infrastructure, which will link together providers of vital
public sector commercial services with private sector
non-profit entities for the first time in these two
struggling regions of Florida. At this time, only 39 percent
of the FRBA region has broadband service.
At the end of the 3-year build out period, FRBA's project
will deliver up to 1,000 times the existing capacity within
the coverage area. Doing so will create jobs, enhance public
safety, improve delivery of healthcare services, enhance
emergency services, promote educational opportunities, and
more.
FRBA was formed in March 2010 by two non-profit economic
development corporations - Florida's Heartland REDI
(Regional Economic Development Initiative) in south central
Florida, and Opportunity Florida in northwest Florida. This
coalition of rural and economically disadvantaged
communities encompasses 15 counties and has been designated
by the Governor as two Rural Areas of Critical Economic
Concern (RACEC).
FRBA has been awarded nearly $24 million through the
Broadband Technology Opportunities Program, which is part of
the 2009 American Recovery and Reinvestment Act Stimulus
Package, to deploy a life-changing broadband project
throughout these two RACEC areas.
This program will deploy Middle Mile cost-effective
broadband infrastructure and capacity to areas that are
currently without service or underserved, to advance
economic opportunity, and serve anchor institutions and Last
Mile providers. Doing so will link large-scale service
providers with local, retail service providers, which
provides broadband access to improve education, public
health and safety services, and economic development
opportunities, create jobs and a host of other benefits.
The two RACECs are South Central, which includes DeSoto,
Glades, Hardee, Hendry, Highlands and Okeechobee Counties as
well as the unincorporated area of Immokalee in Collier
County. The Northwest RACEC includes Calhoun, Franklin,
Gadsden, Gulf, Holmes, Jackson, Liberty and Washington
Counties. These two RACECs represent nearly 20 percent of
the land area of Florida and have a total population of
approximately 438,000, but only 39 percent have broadband
access.
For more information about the Florida Rural Broadband Alliance visit
www.WeConnectFlorida.com
and for more information about Opportunity Florida visit
www.OpportunityFlorida.com.
* * * * *
October 6, 2011
'Real Florida Magazine' Celebrates Northwest Florida
‘Real Florida Magazine’ highlights the
people, businesses and events in what we call ‘The Real
Florida’ of Washington County and the surrounding areas of
Northwest Florida and Southeast Alabama in a bimonthly
format, and we try to provide reason for those who have not
had the experience of ‘Real Florida Living’ to sample some
of our weather, culture and quality of life.
Focusing on ‘Indian Summer’ and the events
in the area, this month we also recognize the 90th
Anniversary of the Chipley Woman’s Club, an exemplary
service organization that goes for the most part unheralded,
and their new event ‘Decorating For Entertaining’. As usual,
we include our regular feature ‘A Taste of Washington
County’, a listing of the many dining opportunities in the
county.
We thank the businesses and individuals who
have chosen to partner with us and advertise their offerings
in this periodical, and without whom we could not make this
magazine available free of charge.
To view Real Florida Magazine
online visit
www.RealFloridaMagazine.info
* * * * *
October 5, 2011
ABC Fence Systems, Inc. Celebrates 30 Years in
Chipley, Florida
‘We’re one of the best kept secrets in
Northwest Florida’ quips Vann Brock ‘I have friends who
don’t know where our business is located’. Located in the
Tommy McDonald Industrial Park in Chipley, ABC Fence
celebrates 30 years of providing quality cypress fencing and
fencing products to the Southeast United States.
Through the ages, Cypress has been picked as
the wood to withstand time and the elements and some experts
think that the wood used in King Solomon’s temple was
Cypress. The Egyptians used Cypress for their mummy cases,
and before the white man came to this country, American
Indians used Cypress for their dug-out canoes.
Houses in excellent condition are still
standing today that were built of Cypress over 300 years
ago. Cypress grows in swamps and marshes, areas known to be
the most conductive to wood deterioration, so it must
develop a natural resistance to constant immersion in water,
rot, fungi, insects, etc.
Cypress is a very slow-growing tree, as a
rule taking some 300 years to reach its prime, and this
means a solid wood growth with very close annual rings and
Cypress wood has a resin-like liquid called Cypressene that
acts as a preservative.
The U.S. Department of Commerce explains the
advantages of using Cypress, which include
termite-resistance, high resistance to decay and insects, a
relatively high resistance to wire nails and good paint
adherence. Cypress is used for docks, bridges, poles, tanks
and vats, and continues to be one of the best,
longest-lasting woods available.
ABC Fence Systems, Inc. was established in
1982 with the home office and production facility located in
Chipley, Florida. ABC Fence Systems, Inc. is a fencing
manufacturer, selling wholesale to fence companies as well
as retailers.
ABC manufactures fence component parts to
customers specifications as well as pre-fabricated panels,
and operates in a 28,500 square foot facility.
For information about ABC Fence Systems
in Chipley, Florida, visit
www.ABCFenceSystems.com.
* * * * *
October 5, 2011
Chipley Physical Therapy Exceeds Expectations
The words ‘physical therapy’ are not
something you want to hear from your doctor. The mere
suggestion of the term conjures up hours of pain and
discomfort. But when you are recovering from a surgery or
injury, this process of therapy may mean the difference
between returning to a normal lifestyle or not. Chipley
Physical Therapy affords a practice at once convenient and
friendly, with state-of-the-art modalities and a philosophy
that ‘pain doesn’t need to be a part of your everyday life’.
With locations in Chipley, Graceville,
Bonifay and Marianna, the business provides jobs and health
services to three counties. ‘We know you have a choice when
it comes to choosing your health care provider and your
physical therapist. We are proud of the quality and level of
care we provide and we encourage you to explore our web site
and see for yourself our dedication to our patients’ says
Lorrie Laurel, Rehab Director and co-owner.
For many patients, one of the primary
objectives is pain relief. This is frequently accomplished
with hands-on techniques, modalities such as ultrasound,
electrical stimulation, and/or heat or cold therapy.
Movement often provides pain relief as well. Physical
therapy provides the appropriate exercises not only for pain
relief but to recover range of motion, strength, and
endurance.
’Our mission here at Chipley Physical &
Aquatic Therapy is to help our patients reach the maximum
potential for their physical needs and abilities, and to
assist patients out of pain and discomfort, improving
quality of life. Finally, to be known as the best physical
therapy practice in our community. obtaining excellent
results with the most empathetic, friendly, and efficient
staff in the community’.
In some cases, physical therapy techniques
can be painful. For example, recovering knee range of motion
after total knee replacement or shoulder range of motion
after shoulder surgery may be painful. The physical
therapist will utilize a variety of techniques to help
maximize treatment goals and it’s important that you
communicate the intensity, frequency, and duration of pain
to your therapist, for without this information, it is
difficult for the therapist to adjust your treatment plan.
For more information about physical
therapy, frequently asked questions about therapy and to
find how Chipley Physical Therapy can help you, visit
www.ChipleyPT.com.
* * * * *
October 2, 2011
Business Abounds In Chipley, Florida
Savvy Business owners know that a ‘down
market’ is exactly the best time to start a new business or
expand a business venture. Typically real estate costs are
at their lowest ebbs and lease rates for commercial property
are also very attractive when business is down. Several
businesses have taken advantage of just this in downtown
Chipley, Florida and they are enjoying success.
The Pink Speckled Frog specializes in
children’s clothing, jewelry, high school and collegiate-logo’d
items and offers a great opportunity to those looking for a
unique gift item. Located on Main Street within walking
distance of several restaurants, the Histrorical Society
Museum and other retail shops, the Pink Speckled Frog is
another example of the unique offerings of Downtown Chipley.
It’s easy to spend part of a leisurely day
in the downtown area if you want to browse, enjoy a meal and
some time to enjoy the historical aspects of the area.
Scrub Ups Uniforms offers a utilitarian
selection of just that- ‘scrubs’. If you are in the medical,
dental or health service industries, chances are you wear
scrubs over or instead of regular street clothes but if you
want the opportunity to make a statement and present a
unique appearance, chances are that Scrub Ups has a set of
scrubs that will fit the bill. With a 10% discount to
students enrolled in classes preparing them for jobs that
will require scrubs- you can’t beat the selection and
service at Scrub Ups’, including industry shoes.
Persnickety’s Consignment Boutique, operated
by Greg and Jackie Baxley right behind Baxley’s Cleaners is
just what the doctor ordered in these economically
challenging times. With gently used clothing, shoes,
housewares and accessories, you can make ends meet while
still enjoying additions to your fashion wardrobe. From
clothing to housewares to jewelry, Persnickety’s offers up
quality and a ‘great deal’ for less.
For information about
Downtown Chipley, available business opportunities and
available commercial properties, visit
www.DowntownChipley.com.
* * * * *
September 25, 2011
Woman’s Club of Chipley - 90 Years of Excellence
Don’t make the mistake of calling them the
‘Chipley Womans Club’ or the ‘Womens Club’ or any other
permutation of the name other than the ‘Woman’s Club of
Chipley’, because you will be quickly corrected. Celebrating
90 years of service to the community, and proud of their
name and their heritage, the Woman’s Club of Chipley has
been a strong force in the social and business community of
Chipley for a long time. Longer, in fact, than any single
member can remember.
On March 24, 1921, an announcement appeared
in the Chipley Banner, in which Mrs. E. L. Alford, President
of the School Improvement Association, invited the women of
Chipley who were interested in forming a Woman’s Club to
attend a meeting held for that purpose on the following
Thursday.
The members learned how a departmental
woman’s club could be formed, with the School Improvement
Association going into it as the Education Department.
A unanimous vote was taken to this effect,
and the new club was named the Chipley Woman’s Club. Fifty
five dedicated women were the founders. The club was
composed of six departments: Education, Civics, Public
Health, Good Roads, Philanthropy, and the Arts. In
1929 the decision was made to incorporate the club, and the
club charter was signed by eighty members of the Chipley
Woman’s Club on October 18, 1929.
The Junior Woman’s Club was organized as a
department of the Chipley Woman’s Club in the mid 1940’s.
Its membership was composed of young women between the ages
of 18 and 35. The Junior Woman’s Club continued until its
merger with the Woman’s Club in April of 1960.
A new event this year will make it’s mark,
and will feature Kirby Holt and Blossom’s Florist and Gift
Boutique at the Washington County Agricultural Center,
demonstrating several themes for holiday parties, based on
national cultures (see story below).
For more information about the Woman’s
Club of Chipley visit
www.ChipleyWomensClub.com and for more information about
the annual Chipley Bridal Show, visit
www.ChipleyBridalShow.com.
* * * * *
September 20, 2011
Studio L Offers Up Sunless Tanning... And More
Tanning and Salon, a boutique of body
treatments and an opportunity to be truly pampered. With
services ranging from sunless tanning and spray tanning to
massage therapy to facial treatments to cardio exercise,
Studio L offers something for everyone.
Signature services include a hydro-massage
therapy bed (shown below) and infrared sauna, along
with waxing, microdermabrasion and body treatments. Also
offered at the facility is a full line of skin care
products.
Located in the Washington Square, Studio
L owner Lorrie Laurel saw the need for a one-stop tanning
and skin care service and looks forward to serving Chipley
and the surrounding area. For more information about Studio
L Tanning and Salon, along with rates and offered services,
visit
www.StudioLChipley.com.
* * * * *
September 15, 2011
Washington County Republican Party Celebrates Freedom
The Republican party in Washington County
decided that this year’s annual fundraiser (originally
titled ‘Lincoln Day’ and changed over time to ‘Reagan Day’)
would get a new theme and a new purpose. In an effort to
enfranchise voters, especially those with a conservative
mindset, this event celebrates the United States
Constitution and encourages people to get involved in the
political process.
Steve Southerland, US Representative
District 6 in Florida will be the keynote speaker, bringing
a Christian, family value-based philosophy. Southerland
recently visited Chipley and enjoyed a home-cooked luncheon
while engaging in conversation with several local residents
and business owners, who expressed concerns about regulation
and budgets.
For more information about Southerland visit
www.southerland.house.gov.
This year’s ‘Reagan Day’ event will be held
at the Washington County Agricultural Center in Chipley and
the theme is ‘Red, White & Blue’, with a slogan for the
event ‘One voice, One vote- Make a difference!’ and the
Republican party invites all conservative-minded persons to
join them. Entertainment will include local vocalists and
presentations from the Republican Party, and copies of the
US Constitution will be distributed free of charge.
Tickets are available from any Washington
County Republican Party member or by calling Zenna Corbin at
850-638-1503 or Debbie Goulding at 850-258-2546. For more
information about getting involved in the Washington County
Republican Party and participating please visit
www.WashingtonREC.info.
* * * * *
September 10, 2011
City of Chipley Embraces The New Media
The City of Chipley, Florida wants to make
an impression. Recently updating their city web site and
Facebook page, the City of Chipley recognizes the value of
social networking and letting the world know what they are
doing, and, encouraged by outgoing City Councilperson Cheryl
Gainer McCall and City Administrator Dan Minor, along with
the blessing of the City Council, the City has revamped the
‘face’ of Chipley.
Utilizing photo galleries, video clips and
interesting factoids about the city, the newly refurbished
web site and social media sites highlight not only the
history but also the recent improvements to the City,
interweaving this with the necessary public notices and
other city business which may not hold as much glamour.
Recent photo galleries include the Christmas
lights seen from Thanksgiving through December in the
downtown area, seasonal photographs of the city, parades
including Watermelon Festival Parade and the annual
Homecoming Parade, as well as favorites such as the ‘Photos
with Santa’ which have become a part of the Christmas Parade
on the first Saturday in December each year.
For information about the City of Chipley
visit
www.CityOfChipley.com.
* * * * *
August 6, 2011
Washington County Christian School Early
Starter in School Year
Washington County Christian School was back in session this
week, the first school in Washington County to open classes
for the 2011-12 school year.
Orientation took place on Friday, August 5
and parents, teachers and students met, some for the first
time, to discuss expectations on both sides of the desk.
Organized in 1995, Washington County
Christian School is a private, nondenominational, nonprofit
Christian School offering high academic and spiritual
standards to families in the Tri-County area, and founded by
a group of parents with a dream and vision of a positive,
Christian learning environment.
With a capacity of 254
students, increased from 180 in 2010-11, the current
enrollment is 130 students. Principal Jason Haddock
was recently a guest on 'Real Florida TV' and explained the
philosophy and mission statement of the school.
With a staff of 15 the
school continues to grow and provide an alternative learning
environment for families in Washington County as well as the
surrounding counties.
For photo galleries and video clips from
Orientation Day, or for more information about Washington
County Christian School, please visit
www.WashingtonCountyChristian.com
or contact Principal Jason Haddock at 850-638-9227 or email
at
wccs@bellsouth.net.
You may also find Washington County Christian School at
Washington County Christian School on Facebook.
* * * * *
'Real Florida
Magazine', published
bi-monthly by The Goulding Agency, Inc. and highlighting the
people, business and events in the 'Real Florida' of
Washington County and the surrounding areas of
Northwest Florida and Southeast Alabama in editorial and photos, made
it's arrival on the news stands of Northwest Florida this
week.
The publication, also available 24/7
online at
www.RealFloridaMagazine.info, where the print version of the
magazine may be viewed, along with more extensive editorial content,
photo galleries and video clips, took advantage of the 42nd Annual
Wausau Possum Festival to circulate a program and advertising
fundraiser for that event.
The concept was born in December
2008, as a natural partner to ‘Real Florida TV’,
currently airs on Comcast Cable TV.
‘We wanted to develop the
television show and the online newsletter before we kicked
off the printed publication', says Debbie
Goulding, vice-president of
The Goulding Agency, 'but
our business has grown so rapidly over the last 4 years in
Downtown Chipley that we found we didn't have the time
necessary to develop the printed piece as quickly as we
would have hoped'.
'We decided that although we
wanted to take the time to make the final product as
impactful as possible, we wanted to get the publication out
in a timely manner, so we compromised. There will be
many changes and additions to the offering as we tweak the
publication and we are excited to move forward. We
have received great community support and thank everyone who
has played a part in the development of the project'.
Register for a free subscription to the magazine at
www.RealFloridaMagazine.info.
* * * * *
July 27, 2011
Matt Goulding Discusses Counter-Insurgency
with Chipley Kiwanis Club
Matt Goulding, son of Paul and Debbie
Goulding of Chipley, Florida, presented the luncheon program
for the weekly Chipley Kiwanis Club meeting on August, 2011.
Recently returned from a year in Europe,
Africa and Asia where he completed his Masters Degree,
Goulding spoke about European perceptions of America.
Relating stories about his encounters in 33
countries, including the United Kingdom, Germany and
Switzerland along with the more volatile areas in Kosovo,
Serbia, Israel and Palestine, Goulding explained that it’s
no secret that Israel is the number one recipient of
American military aid, followed by Egypt and Columbia.
Goulding spoke about terrorism, Al Qaeda, the
late Osama bin Laden and the Afghan Mujahedeen, leading into
a discussion about Jihadism, a puritanical militant form of
ultra-conservative Islam only practiced by a very small
minority of predominantly Sunni Muslims along with Islam
Salafism and Wahabism, practiced in Egypt and Saudi Arabia
respectively.
‘The only way to win the war on terror is to
take away the main weapon that organizations such as Al
Qaeda utilize to radicalize young Muslims, which is
propaganda’, stated Goulding. ‘The actions of our troops in
Iraq, Afghanistan and Yemen contribute to the mitigation of
symptoms stemming from a core campaign of misdirection
perpetrated by Al Qaeda’.
‘Make no mistake, we as Americans have done
nothing to deserve attacks such as 9/11, the1998 bombings of
our embassies in Kenya and Tanzania, or the Fort Hood
shootings of 2009, but we are turning a blind eye to a
systemic issue that threatens all Western countries that is
home grown terrorism’ he continues ‘and only through
tolerance and integration of these disenfranchised
individuals into mainstream society will we overcome a
threat that cannot be avoided simply through intense airport
security screenings, sealed borders, or pursuing terrorists
abroad.’
Goulding returns to Switzerald this month to
resume his studies and complete his MBA at Webster
University at the Geneva, Switzerland campus.
* * * * *
July 4, 2011
'The Goulding Report' is changing to 'Real Florida Magazine'
'Real Florida
Magazine'
is published
bi-monthly by The Goulding Agency, Inc. and highlights the
people, business and events in the 'Real Florida' of
Washington County and the surrounding areas of
Northwest Florida and Southeast Alabama in editorial and photos.
The publication is also available 24/7
online at
www.RealFloridaMagazine.info, where the print version of the
magazine may be viewed, along with more extensive editorial content,
photo galleries and video clips.
The concept was born in December
2008, as a natural partner to ‘Real Florida TV’,
currently aired on Comcast Cable TV and available online at
www.RealFloridaTV.com.
‘We wanted to develop the
television show and the online newsletter before we kicked
off the printed publication', says Debbie
Goulding, vice-president of
The Goulding Agency, 'but
our business has grown so rapidly over the last 4 years in
Downtown Chipley that we found we didn't have the time
necessary to develop the printed piece as quickly as we
would have hoped'.
'We decided that although we
wanted to take the time to make the final product as
impactful as possible, we wanted to get the publication out
in a timely manner, so we compromised. There will be
many changes and additions to the offering as we tweak the
publication and we are excited to move forward. We
have received great community support and thank everyone who
has played a part in the development of the project'.
* * * * *
July 4, 2011
Main Street
Market Announces 'Fresh From The Farm To Your Freezer' Sale.
Local and
regional fruits and vegetables are being harvested and it's
time to start filling up your freezer. Main Street
Market in Downtown Chipley, Florida is again offering the very
best prices on the very best quality fresh-frozen vegetables
and fruits in their 'Fresh From The Farm To Your Freezer'
Sale.
Some offerings
included in this sale include Baby Butter Beans, Green
Beans, Pole Beans, Black Eye Peas, White Acre Peas,
Broccoli, Cauliflower and Mixed Vegetables
for just $16 for an 8 pound bag;
Blueberries, Blackberries, Raspberries and Cranberries for
just $20 for a 5 pound bag.
Also offered
are Collard Greens, Mustard Greens, Turnip Greens, Spinach,
Cut Okra, Sliced Yellow Squash, Baby Carrots, Zucchini and
more for just $16 for an 8 pound bag; and Dark Sweet
Cherries, Mango Chunks, Pineapple Chunks and more for just
$18 for a 5 pound bag.
Orders must be
placed by July 14, and you can call and place your order on
Monday through Friday from 7AM-4PM. Call Toll-free
1-877-638-2330. Orders may be picked up on Saturday,
July 16
between 1:30 and 5PM.
All produce is 100% guaranteed and you
can be placed on the mailing list for future sales by
requesting at the market.
Main Street
Market
is located at 1251 Jackson Avenue in Downtown Chipley,
Florida and for more information on Main Street Market,
along with a complete list of offered fruits and vegetables,
please visit
www.ChipleyMarket.com.
* * * * *
July 1, 2011
Chipley
Marketing Company Expands To
Produce National Outdoor TV
Shows
Alabama-based
Mike Murphy, owner of TV
show
‘Kids
Hooked on the Outdoors’
met Paul Goulding several
years ago when looking for
help in the production of a
national outdoor show, then
broadcast on The Pursuit
Channel on DirecTV.
Chipley-based
The Goulding Agency
has become well-known in
Northwest Florida over the
last 15 years as an
advertising agency and
production company,
producing TV, radio, print
and online media, along with
public relations services.
What many
don’t know is that the
company also produces
several TV shows and
long-format video in their
downtown Chipley studios,
and has recently completed
work on a series of TV shows
highlighting hunting,
fishing and outdoor
activities.
Murphy,
bringing a heritage of
television production
including programming
featured on The Outdoor
Channel, consulted with
Goulding and the partnership
was set. 'The Goulding
Agency has been a great
partner in our television
show' says Murphy 'and we
look forward to a long
collaborative relationship'.
‘Kids
Hooked on the Outdoors’
features hunting, fishing
and outdoor activities, with
an emphasis on interaction
between children and
parents, and Northwest
Florida has served as the
backdrop for several past
episodes of the show.
Local
attractions, including
Seacrest Wolf Preserve, El
Rancho Hunting Preserve and
Hard Labor Creek, have been
featured on the show,
highlighting wolf
encounters, off-road
motorcycle activities, and
quail and duck hunting.
Cynthia
Watkins, owner and operator
of Seacrest Wolf Preserve in
Chipley remarked that the
efforts of the TV show
helped to highlight the
natural offerings of
Washington County, Florida.
Producer Mike Murphy and
his production crew filmed
an episode for the TV show
at the wildlife preserve
while entertaining a group
of youths accompanied with
their parents in 2010.
Recent
programs have highlighted
deer hunts in Missouri, jug
fishing for large catfish in
Alabama, alligator hunts in
South Florida and shows
taped at other interesting
off-the-beaten-path
locations.
Most of these
outdoor shows are taped on
location and then the
post-production work,
including editing of raw
footage and the addition of
music, voiceovers, titling
and special effects, takes
place in the Chipley
studios.
Television
production by The Goulding
Agency includes work
broadcast on ESPN, VH1, TLC,
Fox News, HGTV, ABC, NBC and
FOX affiliates, as well as
on Comcast, MediaCom, Time
Warner, Cox and Knology
cable networks. Long-format
video production has
included historical and
political presentations,
tourism promotions and
regional travelogues, and a
commemorative presentation
for former first-lady
Rosalyn Carter.
Probably best
known in Northwest Florida
for the TV series ‘Real
Florida TV’ which
highlights business, tourism
and real estate in North
Florida and Southeast
Alabama, the production
facilities of The
Goulding Agency
have recently attracted
regional attention.
‘We’re one of
the best-kept secrets in
Chipley,’ Goulding quips.
‘Of course, that’s because
for the most part we do not
work directly with the
public and we typically
don’t invite visitors to our
studios.
That has
slowly been changing and the
evolution of the business
sees us making some major
changes to our business
offering in the near
future’.
These changes
include an expansion of
production facilities, the
offering of a full-service
photographic studio and the
development and production
of at least two new TV
shows.
Expansion of
the business will allow an
enhanced studio facility,
with the ability for
increased production.
‘We have
enjoyed the tranquility of
downtown Chipley for the
last few years’ says Debbie
Goulding, vice-president of
the business, ‘and we have
found it to be the perfect
home for our business. We
see Chipley and the
surrounding area as a
fertile place to do business
and we expect to see great
things happening in this
area over the next few
years. We intend to be here
to enjoy those things as
they happen'.
Information
about
‘Kids
Hooked on the Outdoors’,
along with several episodes,
can be found at can be found
at
www.KidsHookedOnTheOutdoors.com.
You may also
view past
episodes of Real Florida
TV at
www.RealFloridaTV.com.
* * * * *
July 1, 2011
Washington
County Christian School
Offers High Standards
Organized in
1995, Washington County
Christian School is a
private, nondenominational,
nonprofit Christian School
that offers high academic
and spiritual standards to
families in the Tri-County
area. The school was founded
by a group of parents with a
dream and vision of a
positive, Christian learning
environment for their
children.
 The
discipline philosophy of
Washington County Christian
School is based on the need
for a proper working
relationship between the
home, the church, and the
school. It is the
conviction of the school
that the home was the first
institution God established,
and it is there that the
child first learns set
patterns of behavior. In
the home, the child learns a
value system of right and
wrong. When a child is
taught proper discipline and
respect in the early years
at home, he or she is then
ready to be educated and to
develop the skills necessary
to face life successfully.
The church is
the institution of God
established for the express
purpose of winning the
unsaved to Christ and for
the purpose of exhorting and
training the saved. This
includes the teaching of
Biblical principles of
living as found in the Holy
Scriptures.
The school is
an institution set up by man
for the purpose of assisting
the parents in the educating
and training of their
children. The school has an
obligation to provide an
environment and a curriculum
conducive to effective
learning. Also, as a
Christian school, it is our
responsibility to build
Christian character in our
students.
The school
recently participated in the
Tropicana Public Speaking
Competition sponsored by 4H
at the Washington County Ag
Center with good placement
by their students.
For more
information about
Washington County Christian
School
visit
www.WashingtonCountyChristian.com.
* * * * *
June 5, 2011
Chipley,
Florida is Going Bananas for
‘Going Banana Splits’
The newest
culinary offering in
Northwest Florida is
‘Going Banana Splits’
in Historic Downtown
Chipley, Florida. Located
at 1306 North Railroad
Avenue, this 50's-style ice
cream parlor has a family
atmosphere and a flavor of
the ‘good old days’.
On some days
the wait staff will serve
you in style with poodle
skirts, pony tails, and
saddle shoes and if you
close your eyes (and if
you’re old enough) you will
think you’re back in your
high school hangout with the
jukebox playing the classic
oldies and the smells and
sounds of an old-fashioned
ice cream parlor.
 The
restaurant is filled with
memorabilia and the walls
are covered with vintage
photos and images that will
transport you back to the
50’s and 60’s.
Although the
staff encourages you to
enjoy the ice cream
confections that are the
signature of the shop, the
sandwiches and soups that
are available will have you
coming back for lunch and
dinner.
‘Going
Banana Splits has
been a labor of love’ states
Sherri Wade, owner of the
shop. ‘We had to completely
rebuild the interior and
part of the exterior of the
store before we could move
in, but this allowed us to
construct the shop like the
old ice cream shops we loved
as kids’.
Sandwiches
include cold or
Panini-pressed homemade
chicken salad, pulled pork
BBQ, BLT, roast beef,
turkey, ham and the
signature hot dogs with all
the fixin's.
Ice cream
flavors range from
traditional vanilla,
chocolate and strawberry to
‘Bunny Tracks’, ‘Mint
Chocolate Chip Superhero’,
‘Krazy Cookie Dough’ and
’Caramel Kettle Crunch’.
Of course the
fountain would not be
complete without the
perennial banana splits,
sundaes, milk shakes, malts
and root beer floats. Throw
in the ‘Brownie Ala Mode’
and if you can walk away
saying you are not satisfied
you would be the first.
 The
restaurant has a family
atmosphere and already the
place is crowded when school
gets out, with children of
all ages enjoying the sweet
confections that are welcome
on these hot days.
WiFi is even
available at no charge to
patrons, and unlike other
establishments, kids are
encouraged to hang
out.
For photo
galleries, video clips and
other interesting items from
‘Going Banana Splits’ along
with a full menu, please
call or visit
www.GoingBananaSplits.info.
You may also
find Going Banana Splits
at
Going Banana Splits
on Facebook.
* * * * *
May 26, 2011
The Goulding
Agency Announces Partnership
with WMBB-TV News13
The Goulding
Agency, Inc. in Chipley,
Florida today confirmed a
media partnership between
the Panhandle Watermelon
Festival and WMBB-TV, the
ABC affiliate in Panama
City, Florida. Owned by
Hoak Media, Inc. of Dallas,
Texas, WMBB-TV serves nine
counties in the Florida
Panhandle and represents a
viewing audience in excess
of 337,000.
‘We are
excited about this
partnership with WMBB’
states Debbie Goulding,
Vice-President of The
Goulding Agency. ‘We will
kick off the partnership
with the 55th Annual
Panhandle Watermelon
Festival but this will also
encompass many of the
clients we represent,
including the Miss
Firecracker Pageant and July
4 Firecracker Celebration in
Vernon and the Wausau Possum
Festival’.
‘We have been
fortunate to enjoy a good
working relationship with
WMBB General Manager Terry
Cole for many years, along
with the WMBB staff, and
this formalization of the
partnership will now allow a
greater impact for our
clients’ says Goulding.
‘Our clients include many of
the special events in this
area, including the major
festivals’, Goulding
continues, ‘and a mix of
print, radio and television
promotion is necessary to
effectively promote these’.
‘We typically
forge a media alliance with
network television, a radio
group and a print news
gatherer in the promotion of
our clients, and the
addition of WMBB-TV to our
media alliance is very
strong component in our
promotional arsenal’
continues Goulding,
‘affording us the third leg
of our media partnership,
which includes Clear Channel
Radio and Freedom
Communications.
Freedom owns
the News Herald in Panama
City, The Holmes County
Times-Advertiser and The
Washington County News,
while Clear Channel Radio
owns 92.5 WPAP-FM, 98.5
‘Sunny 98’, and conservative
talk-radio 94.5 WFLA, all of
which are 100,000-watt
heritage radio signals in
the market.
This huge
footprint ensures complete
coverage of the effective
market of our clients’.
For more
information about the
Panhandle Watermelon
Festival please visit
www.PanhandleWatermelonFestival.com.
* * * * *
May 27, 2011
Andy
Andreasen from Washington
County Ag Center on Real
Florida TV
Andy
Andreasen, County Extension
Director for the Washington
County Agricultural Service
recently made an appearance
on ‘Real Florida TV’ to
speak about ‘Florida
MarketMaker’, an interactive
mapping system that locates
businesses and markets of
agricultural products in
Florida, providing an
important link between
producers and consumers.
Andreasen
announced that there will be
a seminar presented at the
Washington County
Agricultural Service on
Tuesday, June 21, explaining
the values of ‘Florida
MarketMaker’ and featuring
an interactive opportunity
for local producers to
develop their own web sites
on the system.
The goal of
MarketMaker is to make the
site a resource for all
businesses in the food
supply chain. They are as
interested in helping a
grocery store find
farm-fresh eggs as they are
helping the farmer find a
place to sell them.
Andreasen
pointed out that this system
allows the small farmer or
producer to find markets for
his production, as well as
sources for his own use.
MarketMaker
is rich with demographic and
business data that the user
can query. Details can be
summarized on a map to show
concentrations of consumer
markets and strategic
business partners.
Providing this kind of
information in a map-based
format makes much more sense
than business lists and
statistical tables. Census
data is also a feature of
the site.
For example,
a producer wanting to sell
meat to Hispanic consumers
can request a map showing
the greatest concentration
of upper-income Hispanic
households, then request a
complete demographic profile
of those locations.
Market Search
queries census data in the
following areas: Education,
Foreign Born, Household
Type, Income, Income by
Race, and Race. You can
find Market Search by
clicking on SEARCH or by
doing a quick search as
noted above.
For more
information, please contact
Andy Andreasen, County
Extension Director for the
Washington County
Agricultural Service, by
phone at (850) 638-6180 or
online at
www.washington.ifas.ufl.edu.
Currently
airing on Comcast TV, Real
Florida TV show highlights
businesses, tourism and real
estate in Northwest Florida
and Southeast Alabama and
has attracted a loyal
viewership over the last few
years. Past episode of the
show are currently available
for viewing at
www.RealFloridaTV.com.
* * * * *
May 25, 2011
Tropicana
Speech Contest Held May 24
in Chipley, Florida
Contestants
in the 2011 Tropicana Speech
Contest gathered Tuesday
night at the Ag Center in
Chipley to see who would
take home the top prizes.
Washington
County 4-H hosted the 2011
4-H Tropicana Public
Speaking Contest last night
with an array of
interesting, informative and
exciting speeches from
students in 4th, 5th and 6th
grades.
‘The 4-H
Tropicana Public Speaking
Contest is one of Florida
4-H's oldest and most
successful 4-H in the
Classroom programs’, stated
Washington County 4-H Youth
Development Agent, Julie
Pigot Dillard.
 Teachers use
curriculum provided by
Florida 4-H to teach their
students how to research,
write and deliver a public
speech. Contests are
conducted on the classroom
level followed by a school
grade level contest before
students advance to the
county level competition.
The ability to effectively
communicate in both oral and
written
formats is one of the most
desired skills employers
look for in their
employees.
Winners from
4th grade included: 1st
place River Basinger 2nd
place Ciara McEntyre 3rd
place Nathaniel Bowen
Honorable Mention Lana Bush.
Winners from
5th grade included: 1st
place Gabbie Farrar 2nd
place Kaleigh Laurel 3rd
place Jacqueline Stewart
Honorable Mention Garrett
Kent.
Winners from
6th grade included: 1st
place Ansleigh Walters 2nd
place Amber White 3rd place
Elizabeth Fleener Honorable
Mention Faith Padgett.
 Each
first place winner earns a
full-paid scholarship to
attend a week at 4-H Camp
Timpoochee.
Judges for
the contest included former
Florida FFA President and
soon to be a National FFA
officer candidate Caitlyn
Prichard, School Board
Member Susan Roberts,
Candace Croft of West
Florida Electric
Cooperative, The Goulding
Agency's Paul Goulding,
Travell Davis of
Wachovia/Wells Fargo and
Community South Credit
Union's Vickie Williams.
For more
information on Washington
County 4-H, visit
www.washington.ifas.ufl.edu/4-h
or find them on
Facebook.
* * * * *
May 17, 2011
Main Street
Market Announces 'Fresh
From The Farm To Your
Freezer' Sale.
Local and regional
fruits and vegetables
are being harvested and
it's time to start
filling up your freezer.
Main
Street Market
in Downtown Chipley,
Florida is offering the
very best prices on the
very best quality
fresh-frozen vegetables
and fruits in their
'Fresh From The Farm To
Your Freezer' Sale.
Some offerings included
in this sale include
Baby Butter Beans, Green
Beans, Pole Beans, Black
Eye Peas, White Acre
Peas, Broccoli,
Cauliflower, Mixed
Vegetables, Rhubarb and
more for just $16 for an
8 pound bag; Sugar Snap
Peas, Blueberries,
Blackberries,
Raspberries and
Cranberries for just $20
for a 5 pound bag.
Also offered are Collard
Greens, Mustard Greens,
Turnip Greens, Spinach,
Cut Okra, Sliced Yellow
Squash, Baby Carrots,
Zucchini and more for
just $16 for an 8 pound
bag; and Dark Sweet
Cherries, Mango Chunks,
Pineapple Chunks and
more for just $18 for a
5 pound bag.
Orders must be placed by
May 19, and you can call
and place your order on
Monday through Friday
from 7AM-4PM. Call
Toll-free
1-877-638-2330. Orders
may be picked up on
Saturday, May 21 between
1:30 and 5PM.
Main Street Market
is located at 1251
Jackson Avenue in
Downtown Chipley,
Florida and for more
information on
Main Street Market,
along with a complete
list of offered fruits
and vegetables, please
visit
www.ChipleyMarket.com.
* * * * *
May 11, 2011
Tommy Smith
Leaves Director Position at
Washington Holmes Technical
Center
Tommy Smith
has been the Director of the
Washington–Holmes Technical
Center in Chipley, Florida
for the past four and a half
years and on Tuesday, May 11
he said good-bye to friends
at the Chipley Kiwanis Club.
Mr. Smith was
raised in Bay County and
spent 28 years in the
education field, including
the last 18 in
administrative positions.
Prior to becoming the
Director of the Technical
Center he was the Assistant
Principal of Everett Middle
School in Panama City. He
also spent 15 years at the
Haney Technical Center (in
Panama City) as both an
instructor and as the Dean
of Students.
During his
tenure in Chipley, the
Washington-Holmes Technical
Center has greatly expanded
its course offerings in the
fields of Law Enforcement
and Public Safety. Also, in
just the past year, the
technical center has added
courses of study in Hemo-Dialysis,
Phlebotomy, Medical Billing
and Coding, Pharmacy
Technician and Mechanical
Drafting.
After
receiving a farewell gift
basket and thanking the
Kiwanis Club for its
support, Mr. Smith took the
opportunity to inform the
club about the Skills-USA
program. Skills-USA is a
nationwide competitive
program for students in
technical training schools.
There are local, regional,
state, and national
competitions in a variety of
technical specialties. At
each level of competition,
the 1st and 2nd place
winners advance to the next
level of competition.
Approximately 40 local
students began the
competition with the winners
advancing to the regional
and then state meets. The
Washington-Holmes Technical
Center had six students
advance all the way to the
state level competition with
four bringing home medals.
At the state competition,
held in Bradenton FL, three
students took the bronze
medal (3rd place), and one
student won the gold medal.
Marissa Gibson took 3rd
place in Cosmetology; Tyler
Hudson took 3rd place in
Carpentry, Tonya Sweating
took the bronze medal in
Mechanical Drafting, and
Will Morua took the gold
medal in Welding. Pictured
with this article is the
gold medal winning welding
entry which depicts orchids
and a praying mantis – all
in three different metals.
The Washington-Holmes
Technical Center has
competed in Skills-USA for
the past three years.
* * * * *
May 9, 2011
Chipley
Marketing Company Expands To
Produce National Outdoor TV
Shows
Chipley-based
The Goulding Agency
has become well-known in
Northwest Florida over the
last 15 years as an
advertising agency and
production company,
producing TV, radio, print
and online media, along with
public relations services.
What many don’t know is that
the company also produces
several TV shows and
long-format video in their
downtown Chipley studios,
and has recently completed
work on a series of TV shows
highlighting hunting,
fishing and outdoor
activities.
 Television
production by
The Goulding Agency
includes work broadcast on
ESPN, VH1, TLC, Fox News,
HGTV, ABC, NBC and FOX
affiliates, as well as on
Comcast, MediaCom, Time
Warner, Cox and Knology
cable networks. Long-format
video production has
included historical and
political presentations,
tourism promotions and
regional travelogues, and a
commemorative presentation
for former first-lady
Rosalyn Carter.
Probably best
known in Northwest Florida
for the TV series ‘Real
Florida TV’ which
highlights business, tourism
and real estate in North
Florida and Southeast
Alabama, the production
facilities of
The Goulding Agency
have recently attracted
regional attention.
‘We’re one of
the best-kept secrets in
Chipley,’ Goulding quips.
‘Of course, that’s because
for the most part we do not
work directly with the
public and we typically
don’t invite visitors to our
studios.
That has
slowly been changing and the
evolution of the business
sees us making some major
changes to our business
offering in the near
future’.
These changes
include an expansion of
production facilities, the
offering of a full-service
photographic studio and the
development and production
of at least two new TV
shows.
Alabama-based
Mike Murphy, owner of TV
show
‘Kids
Hooked on the Outdoors’
met Paul Goulding several
years ago when looking for
help in the production of a
national outdoor show, then
broadcast on The Pursuit
Channel on DirecTV.
Murphy,
bringing a heritage of
television production
including programming
featured on The Outdoor
Channel, consulted with
Goulding and the partnership
was set. 'The Goulding
Agency has been a great
partner in our television
show' says Murphy 'and we
look forward to a long
collaborative relationship'.
‘Kids
Hooked on the Outdoors’
features hunting, fishing
and outdoor activities, with
an emphasis on interaction
between children and
parents, and Northwest
Florida has served as the
backdrop for several past
episodes of the show.
 Local
attractions, including
Seacrest Wolf Preserve, El
Rancho Hunting Preserve and
Hard Labor Creek, have been
featured on the show,
highlighting wolf
encounters, off-road
motorcycle activities, and
quail and duck hunting.
Recent
programs have highlighted
deer hunts in Missouri, jug
fishing for large catfish in
Alabama, alligator hunts in
South Florida and shows
taped at other interesting
off-the-beaten-path
locations.
Most of these
outdoor shows are taped on
location and then the
post-production work,
including editing of raw
footage and the addition of
music, voiceovers, titling
and special effects, takes
place in the Chipley
studios.
Expansion of
the business will allow an
enhanced studio facility,
with the ability for
increased production.
‘We have
enjoyed the tranquility of
downtown Chipley for the
last few years’ says
Debbie Goulding,
vice-president of the
business, ‘and we have found it
to be the perfect home for our
business. We see
Chipley and the surrounding
area as a fertile place to
do business and we expect to
see great things happening
in this area over the next
few years. We intend
to be here to enjoy those
things as they happen'.
Information
about
‘Kids
Hooked on the Outdoors’,
along with several episodes,
can be found at can be found
at
www.KidsHookedOnTheOutdoors.com.
You may also
view past
episodes of Real Florida
TV at
www.RealFloridaTV.com.
* * * * *
May 8, 2011
Royce Reagan from Chipola College TV
Featured on Real Florida TV
Royce Reagan of Chipola College television was
recently featured on ‘Real Florida TV’
currently airing on Comcast Cable TV.
Reagan explained that CCTV (Chipola College TV) is
the media that the college uses to broadcast
activities at the College and in the surrounding
communities, including Washington, Holmes, Jackson,
Calhoun and Liberty.
Several hours a day, local cable company Comcast
Cable provides airtime and CCTV can also be viewed
twenty four hours a day online at
http://www.Chipola.edu/tv.
Programs coover theatre productions, music
department programs, "Chipola Talks" a local show to
promote local events and happenings, baseball and
softball games, graduations, honor presentations,
special guest presenting on CC campus and other
locally produced programming.
The
staff of one full time, one part time and a few
student workers meet the demand of producing,
broadcasting, duplicating and distribution of
programs beneficial to the Chipola family and
surrounding counties.
Reagan has plans to increase capacity and encourages
community participation. He can be
contacted at
reaganr@chipola.edu or by phone at 850-718-2454
and 850-526-2652.
Currently airing on Comcast TV, Real Florida TV show highlights
businesses, tourism and real estate in Northwest Florida and
Southeast Alabama and has attracted a loyal viewership over
the last few years. Past episode of the show are
currently available for viewing at
www.RealFloridaTV.com.
* * * * *
April 26, 2011
U.S. Representative Steve Southerland Visits
Chipley, Florida
Unites States Representative Steve Southerland made
a visit to
Chipley Gun & Pawn in Chipley, Florida on
Monday, April 25 to meet and discuss the current
political climate with several concerned citizens.
Southerland, who represents the 2nd
Congressional District of Florida, was invited by
Zenna and David Corbin, co-owners of Chipley Gun &
Pawn to meet local citizens over lunch and discuss
the latest congressional session as well as issues
important to Washington County and Northwest
Florida.
 Although
Southerland’s district does not include Washington
County, which is currently represented by Jeff
Miller, potential redistricting of the region could
change that. ‘It’s good to have a kindred spirit in
Jeff Miller’, Southerland quipped ‘and I think he
likes that he has an ally to the east of his
district’.
The informal meeting, which included a lunch catered
by Pat Brown, included a short address by
Southerland followed by a passionate question and
answer session. Southerland, an avid hunter and
outdoorsman, and accompanied by his
legislative aid
Melissa Thompson and District Director Jonathan
Hayes, took
the opportunity to tour Chipley Gun & Pawn and to
look over the large selection of firearms available
at
the store.
Southerland made note that he worked with a loose
coalition of Christian-minded
representatives who met frequently to discuss issues
and to stay focused on family- and faith-based
initiatives. Issues discussed at Monday’s lunch
meeting included entitlements and the 2012 election
cycle as well as the next Presidential election.
‘I campaigned on the platform to represent my
constituents in the same manner that I treat my wife
and four daughters‘, Southerland
stated, ‘and I am proud to be in the position in
which I find myself. Even the worst day in America
is better than any day in any other part of the
world, and I am a proud American’.
For more information about Chipley Gun & Pawn visit
www.ChipleyGunAndPawn.com.
* * * *
*
Thursday,
April 21, 2011
Social Media
Marketing Maturing
Courtesy MediaPost
According to
a new study by Social Media
Examiner, prepared by
Michael A. Stelzner, social
media has gone mainstream.
And for businesses it
represents an unprecedented
marketing opportunity that
transcends traditional
middlemen and connects
companies directly with
customers. Two years ago,
businesses were uncertain
about social media. Now it's
here to stay and companies
are rapidly responding to
new social media
opportunities.
Major
findings from this report
contain insight into how
marketers are currently
using social media and their
future plans:
90% of
marketers indicate that
social media is important
for their business.
One third of
all social media marketers
want to know how to monitor
and measure the return on
investment (ROI) of social
media and integrate their
social media activities.
58% of
marketers are using social
media for 6 hours or more
each week, and more than a
third invest 11 or more
hours weekly.
77% of
marketers plan on increasing
their use of YouTube and
video marketing, making it
the top area marketers will
invest in for 2011.
70% of
marketers want to learn more
about Facebook and 69% want
to learn more about
blogging.
The
number-one advantage of
social media marketing is
generating more business
exposure, as indicated by
88% of marketers. Increased
traffic (72%) and improved
search rankings (62%) were
also major advantages.
Facebook,
Twitter, LinkedIn and blogs
were the top four social
media tools used by
marketers, in that order.
Facebook has eclipsed
Twitter to take the top spot
since the 2010 study.
Only 28% of
businesses are outsourcing
some portion of their social
media marketing.
The
overwhelming majority (93%)
of respondents indicated
they were employing social
media for marketing
purposes, and a significant
90% of marketers said that
social media was important.
58% of
marketers are using social
media for 6 hours or more
each week and 34% for 11 or
more hours weekly. 15% of
marketers spend more than 20
hours each week on social
media.
Those with
more years of social media
experience spend more time
each week conducting social
media activities. For
example, 63% of people with
3 or more years of
experience spend more than
10 hours a week doing social
media activities. Only 41%
of those with 1 to 3 years
experience spend that much
time.
The
self-employed (67%) and
small business owners with 2
or more employees (66%) were
more likely to strongly
agree.
There's a
direct relationship between
how long marketers have been
using social media and their
weekly time commitment. For
people just beginning with
social media, 59% spend 1 to
5 hours per week. However,
for those who have been
doing this for a few months
or longer, most spend 6
hours or more per week on
social media activities.
A significant
47% of marketers who have
more than 3 years experience
spend at least 16 hours per
week focused on social media
activities.
There's a
direct relationship between
age and time spent on social
media. The younger the
marketer, the more time he
or she spends on social
media. People aged 20 to 29
years spend more time than
other age groups using
social media marketing (with
41% spending 11+ hours
weekly), followed by 30- to
39-year-olds (37% spending
11+ hours per week). This is
an increase over the 2010
study.
The
number-one benefit of social
media marketing is standing
out in an increasingly noisy
world. 88% of all marketers
indicated that their social
media efforts have generated
more exposure for their
businesses. Improving
traffic and subscribers was
the second major benefit,
with 72% reporting positive
results.
Nearly
two-thirds of marketers
indicated a rise in search
engine rankings was a
benefit of social media
marketing.
More B2B
companies have been using
social media longer than a
year (52.6% reported 1 year
or more) than their B2C
counterparts (46.2%
indicated 1 year or longer).
In 2010, only 31% of
marketers were using social
media for 1 or more years.
Now that number has grown to
50%.
Facebook,
Twitter, LinkedIn and blogs
were the top four social
media tools used by
marketers, with Facebook
leading the pack. In 2010,
Twitter was in first place
with 88% and Facebook was
close behind with 87%. Since
2010, Twitter lost 4%,
LinkedIn lost 7% and
Facebook gained 5%. In the
2009 study, only 77% of
businesses were using
Facebook.
The
self-employed (80%) and
owners of small businesses
(78%) were more likely to
use LinkedIn. Larger
businesses were more likely
to use YouTube or other
video and less likely to use
blogs (68%+).
At least 73%
of marketers plan on
increasing their use of
YouTube/video, blogs,
Facebook and Twitter. A
significant 86% said they
have no plans to utilize
MySpace or will reduce their
efforts.
* * * *
*
April 20,
2011
Washington
County Cancer Crusaders
declare ‘Paint Our County
Purple Week’
The
Washington County Cancer
Crusaders were successful in
getting a Proclamation
signed by Washington County
Commissioners declaring the
week of May 9-13 as Paint
Our County Purple Week.
Additionally,
the cities of Chipley,
Wausau and Vernon have also
signed proclamations in
support of this event.
All
businesses and residents are
encouraged to show their
support that week by
decorating or wearing purple
in recognition of the fight
against cancer.
The annual
Washington County Relay for
Life Event will be held on
May 13th at 6PM and will
continue through May 14 at
Pals Park in Chipley.
* * * *
*
April
6, 2011
Chipley
Gun & Pawn in Chipley, Florida Makes Donation to Love In
Action
Zenna and David Corbin, co-owners of
Chipley Gun & Pawn recently made a donation to Barry
Rockburn, Director of Love In Action, in Chipley,
Florida.
Earmarked for use by Love In Action,
the Armstrong House and West Florida Pregnancy
& Family Center, the donation will be used locally,
in the Chipley, Florida area, by these ministries.
Zenna Corbin comments ‘We are celebrating
the 30th anniversary of Chipley Gun & pawn
this year, and we have been blessed in business over all
those years. David and I had decided that we wanted to
celebrate anniversary by giving something back to the
community. More importantly, we wanted to be sure that
our donation was made available to local people in
need’.
Rockburn states that the donation was not
only appreciated by very timely. ‘The economic times
have enhanced the need for contributions in response to
increased needs in the community’ says Rockburn. ‘This
is a very giving community and when it seems that things
get worse, the community steps up to give even more, and
we appreciate it’.
Love in
Action gives emergency assistance for utilities, used clothing
and furniture, emergency food as well as eyeglasses and
wheel chair ramps.
The
Armstrong House
operates five apartments that provide housing for those
finding themselves temporarily with housing.
West
Florida Pregnancy & Family Center
provides a Christian environment with education and
assistance for those with prenatal, early childhood and
parenting needs.
‘We’re a hand-up, not a hand-out’, states
Rockford, ‘and contributions such as from the Corbins
and Chipley Gun & Pawn allows us to render assistance to
those who truly need aid in getting to
self-sufficiency’.
‘In our business we see firsthand the
needs of the community’ says David Corbin, ‘and we
recognize that sometimes folks just need a little extra
help to make it to better times. In that way, we are
not unlike these ministries, and we try to give back to
the community in any way we are able’.
For more information about Chipley Gun &
Pawn visit
www.ChipleyGunAndPawn.com. For more information
about Love In Action call Barry Rockburn
at 850-638-2706 or email at
wfbalia@bellsouth.net.
* * * *
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View Past Archived 'Business News'
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